In today’s job market, where AI often screens CVs first, your cover letter is a vital opportunity to connect with real people. Crafting a thoughtful cover letter is more important than ever, given the dominance of technology in hiring processes.

A well-written cover letter shows that you’re not just sending out generic applications. It demonstrates your genuine interest in the role and your commitment to applying thoughtfully. This is your chance to introduce yourself and showcase your personality before your CV is reviewed.

Steps to Write a Great Cover Letter

• Start with a Formal Introduction: Address the letter to the person who will read it if you know their name. Include your current job title and area of expertise to give context.
• Highlight Key Achievements: Use the cover letter to bring out specific experiences and skills that match the job description. Review the job ad carefully, then align your qualifications with the role’s requirements. This provides a clearer picture of why you are a great fit.
• Show Genuine Interest: Express why you’re excited about the role and how you fit the job. Personalize each cover letter for the specific job and company by mentioning them by name.

Tips for a Strong Cover Letter

• Use Keywords from the Job Description: Incorporate relevant phrases and keywords from the job ad. This demonstrates that you’ve tailored your letter to the specific role and helps your application pass through AI screening.
• Keep It Brief: Aim for a cover letter that is no longer than one page. Use a few short paragraphs: one to introduce yourself and two to explain why you’re a great fit. Avoid lengthy sections and get to the point quickly.
• Focus on Your Unique Pitch: Don’t just restate what’s on your CV. Use this space to highlight your key skills and experiences, and explain why you meet the job requirements. Tailor your pitch to what the employer is seeking.
• Write Clearly and Confidently: Craft an original letter that reflects your personality and experience. Maintain a positive tone, but avoid sounding arrogant. To wrap up, emphasize your enthusiasm for the position and your eagerness to contribute to the company.
• Proofread Carefully: Employers will notice typos and grammatical errors. Ensure you proofread your cover letter to make a good impression. Mistakes might indicate a potential oversight in attention to detail.

What to Include in Your Cover Letter

• Address the Recipient Properly: If you don’t know the recipient’s name, it’s better not to address anyone specifically than to use “To Whom It May Concern.” Opt for a more precise greeting like “Dear Hiring Manager.”
• Start with Enthusiasm: Begin by expressing your interest in the company and the role. Mention what excites you about the job and why you’re a great fit.
• Be Concise: Limit your cover letter to three short paragraphs. Avoid long-winded explanations and stick to the essentials. A clear, concise letter is more likely to be read thoroughly.
• Use Relevant Keywords: Add keywords from the job description to show that you understand the requirements and are a good fit.
• Avoid Repetition: Your cover letter should not just repeat what’s on your CV. Use it to highlight your personality, your interest in the role, and what sets you apart from other candidates.
• Pay Attention to Details: Send your cover letter and CV in PDF format, label your attachments clearly, and ensure your documents are properly named. Small details matter.
• End Strongly: Conclude by summarizing how your experience aligns with the job and expressing your eagerness to discuss the role further. Keep it brief and to the point.

Final Thoughts

A cover letter is a key tool to present yourself effectively. It’s your chance to make a strong case for why you’re the right person for the job. By following these tips and focusing on a personalized approach, you can enhance your chances of standing out and securing an interview.